As a Lee Jeans Ambassador, I’m excited to tell you that Lee has a new home at http://www.lee.com/ ! Lee has always been dedicated to helping its customers find that fit that works for them, and our new site is testament to that motto. They’re unveiling one of the most advanced “Fit Finder” tools available online.
According to a recent Lee.com poll, 71% of consumers find it difficult to find a good-fitting jean, an experience complicated when the shopping takes place online. In fact, 35% say they don’t shop online at all because it’s too difficult to replicate the online experience of seeing and touching their jeans in the store. This has been so true for me!
The Fit Finder tool is truly unique because it asks the customer a series of questions about their body shape and how they like their clothes to fit, gathering information about their waist, thighs, stomach, and seat to determine the products that will provide their best fit.Plugging in my choices, I found that my Fit Profile is:
WAIST Generous
THIGH Average
STOMACH Gentle Control
SEAT Smaller
I was given TONS of options in shorts, capris, and jeans and I’m looking forward to the comfort, style, and fit!
Other highlights from the new-and-improved Lee.com include:
* An easy-to-use product filtering system that helps customers narrow products to your best fit based on style, price and your unique body shape.
* New photography to give customers a closer look at the products they are most interested in – just like in the store!
* Single-page checkout so customers don’t have to go back and forth to process their orders.
* Ability to compare different products that meet the customer’s selection criteria.
* Consumer reviews about Lee’s products and the opportunity to upload their photos in Lee products.
In addition to the new technology, the site also offers a vast assortment of new denim and casual pants for the entire family, including extended sizes for both men and women.
Visit Lee.com and find your fit! What’s your Fit Profile?
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